Odisha Nishtha 2.0 Module 7-Activity 2: Analyzing Print and Non Print Media - Share Your Thoughts
Look up popular advertisements in both print and
non-print media. Try to analyse the way
men and women are depicted and the activities being carried out by them in
the advertisements. (Cue: Look
at the products they are
promoting, the kind
of roles they
are playing etc.).
Share your observations.
One advertisement on TV comes to mind which depict man as most powerful, strong having muscular power. It is the ad of FEVICOL- joints everything except broken heart. It is shown a lot of men with above mentioned strength are pulling hard to break the thing joined by FEVICOL. If deeply analysed we can conclude that men are stronger than women who are not employed in such onerous work.
ReplyDeleteIn ad of prestige cooker Vidya Valan, and Aishwarya Ray are shown cooking as if only woman are born to cook.
Yes, now I notice. All females generally advertise for products like beauty products, washing powder, utensils, dishwash, health drinks and male for bikes, vehicles, beverages etc. Oh 🤔 really astonished to observe. Thanks for motivating me to think.
ReplyDeleteYes
ReplyDeleteWomen are more active in media particularly in advertisements.Whatever product it may be,if it is advertised by woman/women,its use and sell increases.
ReplyDeleteMost of the advertisement is done by the women.
ReplyDeleteWhen you look at today's advertisements, there is clear stigma and stereotype at how we look at things.For example whenever it is about fairness product's one will always find women in it but when it is about muscle building one would find men it , and many such ads have biased and divided the two gender in taking different products just because if they don't do so the society will think otherwise of them and won't accept them.
ReplyDeleteGenerally gender bias shown in advertisement on print and imprint media. Ladies advertise Pressure cooker, washing machine, washing powders, beauty products etc. while gents advertise bike, car, banking, share marketing etc.
ReplyDeleteMost of the advertisement shows man are stronger than women they use man fto advertise for tractor ,cement , energy boaters etc to show their strength or how it gives strength and women for soap ,dish wash house hold things
ReplyDeleteWomen are more active in media and advertisement
ReplyDeleteBoth Man And Women are Equal and Now Women are more active in media particularly in advertisements.
ReplyDeleteIn Indian advertisements, both men and women are involved in various kinds of product commercial films. While females take a dominant role in domestic products and female-only products, males are shown as strong and daring often exploring the outside surrounding unlike the females.
ReplyDelete